PPC is an acronym for Pay-Per-Click. It is a method for advertising on the internet where clicks on various advertisements are counted as ‘visits’ to that particular link. As the name suggests, expert PPC consultant gets paid for every click that they make on behalf of the advertisers. One the best examples of PPCs are the graphic advertisements that appear after you search something on your search engine.
Who are PPC consultants?
PPC consultants are people who are well equipped to boost your internet marketing schemes and ultimately sales. The objective of a PPC consultant includes saving your money, increase sales, try to recover the money lost on wrong keywords and analyze your approach to assign better keywords to your Ad words campaign to ultimately provide you with more sales. Every sale has some initial cost to it which is required to actually make the sale. It is also the PPC expert’s job to reduce that cost to sale.
To get a PPC expert’s Job, one must be qualified from a PPC training institute or should have received some form of PPC expert Online training apart from having a bachelor’s degree. There are institutes like Digital Floats in Hyderabad, which is a premier institute that provides training in digital marketing and can help in providing the proper PPC expert Online Training.
How to become an Expert PPC consultant?
Here are some PPC tips that will help you become an expert PPC consultant.
1.Learn the Basics of PPC:
You can learn the basics of PPC from Google’s perspective. As Google is one of the top leading platforms to conduct PPC and other digital marketing schemes. Amazon PPC books are one of the best place to gain all theoretical knowledge on the subject. YouTube has loads of PPC tutorial videos that will help you thoroughly on the subject. There are expert blogs on PPC such as Search Engine Journal, that will give you an expert’s perception on various parts of the subject.
2.Learn for other parties of the Digital Marketing Industry:
Get in touch with people who are striving to achieve the same goal as you and some other seniors who have already entered the industry and are working there. Industry knowledge along with knowledge of mistakes of others is crucial for an upcoming PPC consultant. Asking questions to experienced individuals is considered one of the best ways to learn.
3.Learn AdWords thoroughly:
AdWords is the most commonly used platform for PPC marketing. Therefore, gaining knowledge on such a powerful tool is critical. At first it may seem a bit overwhelming due to the presence of so many options and layouts. Take your time while learning. Go through all the layouts and options and get your work done. Do not let the vastness of the platform become an issue to obstruct you from learning.
4.Practice Search Campaigns:
Set up practice campaigns in order to test all the features in real-time. You can practice with various layouts and understand all the options in your arsenal with hands-on activities. Learn important topics like how to choose the most crucial keywords to make your campaign all the more successful. Design the structure of your campaign. It may be competitive, general or branded campaigns. Test your keywords in every campaign and understand was really required to have a successful campaign. Try Split testing, an efficient way to maximize the integrity and functionality of your design.
5.Set Your PPC goals:
What is it that you’re actually expecting from your PPC campaign? Who are the target audience? What do you want from them? What message do you want to convey to them? What do you want them to see? These are all the important question that you must ask yourself first in order to understand your work from a prospect’s perspective. Implement the strategies that you feel is best for profit maximization. Set goals that you feel are achievable and set time constraints to them. Be realistic about your project and understand what result you want from it. When something goes wrong (something always goes wrong), perform the inspection yourself. It is mandatory for a designer to understand the flaws in your own project yourself.
You need to keep track of the most important people in your campaign; the converted folks. Conversion refers to a prospective client actually turning into a client. When a person chooses to conduct business with you, it is crucial for you to know why? Which part of your campaign do you think made the prospect believe in you and actually turned into your client.
For such purposes, you can use AdWords conversion tracking which will keep tabs on the keywords that a prospect has been using before turning into a client. Is it the last keyword that they searched for that made them change their mind or was it multiple keywords and their various results whose total summarization was the actual reason a prospect converted.
You can also use Google Analytics Goal Tracking for viewing all the attributes that a prospect is viewing before they turn into a client.
It is very important that you understand the strengths and your weaknesses in order to manage your campaign. Which part of your campaign did prospects like most and which part made them quit looking into your project? How long did they stay before they left? Which part did they look into before leaving or converting? Understand these parts of your project to actually get better results.
7.Take Certification exams:
After enrolling yourself in any Digital marketing institute or even if you’re learning your subject online, try to take regular mock exams. Receive study guides for PPC consultants and work on them on a regular basis. Have your work checked out by experts and let them see where is it that your strength lies and the unintentional flaws that have appeared meanwhile.
8.Optimize your Campaigns:
On a regular basis, perform several tests on your campaign for optimizing their functionality and get the results that you want. A few of those tests are
i. Search Query Reports.
ii.For the top position, increase your bids.
iii.Perform Split Tests.
iv.Pause High-Cost Keywords.
PPC is required for any company that has its business set online, be it partially or completely. You can work as a freelancer or work for a company as well. There is a great amount of demand for PPC consultants in the industry after they learn PPC as almost all companies have some part of their businesses set online. Digital Marketing is also the most upcoming way of gathering potential prospects. A career in this line of work is very promising. Salaries range from 20k-55k per month depending on your own experience and the company you work for.
Becoming an expert PPC consultant is a lot of hard work. It takes time, patience, experience and a fair bit of experience with failure. Becoming a PPC consultant is easy as it gets. All you need is a bachelor’s degree to kick-start the learning process. If you want to be better than the rest and if you really want your campaign to bring in the maximum profit, there is work laid for you. There are tools for your service that are mostly free or very affordable. You can also enroll into some good institutes, like Digital Floats in Hyderabad for excellent training in Digital marketing and PPC. However, it is in determination and relentlessness and will to succeed that is going to make you an expert. Be open to mistakes but don’t just look at them. Work on them. Hope you find success.