What are the Benefits of learning Google Analytics?
In the world of business, it is critical that you know every single little detail that is associated with your business. A small overlooked detail could turn out to be a fatal obstacle in the future. Business is all about Learning from the past, Acting in the Present according to the Predicted Future. All this is possible only when you not only have proper data of all aspects of the business but also the means to analyze them and act on them to keep the business running. A stagnant business is a dead end.
For any business owner or an entrepreneur, who has put up their businesses online, it is very important for them to have knowledge of their traffic. Traffic refers to the number of people paying your site a visit. A number of people access your site from various different references, links or have shown interest in the product/service your business has to offer. Some leave the site right after viewing, some leave midway, some leave during or right before any transaction and only a few of them are actually converted to customers.
It is in the company’s best interest to know, why any viewer is accessing your site and why they are leaving and not being turned into customers.
Not every business needs a large team of data analysts. But there are free tools at our service of which we can make proper utilization with ease. One such tool is Google Analytics.
Anyone interested in Benefits of learning Google Analytics training can enroll in institutions like Digital Floats, a renowned institute in Hyderabad that provides training in digital marketing, and can help you greatly in providing the proper Google analytics training.
So, for people who are new to an Online Business, the question stands before them is,
What is Google Analytics?
Google Analytics is a free website analysis tool which was started by Google in 2005. There is two version of this service- Paid and Free.
It is a Web-based Web Analytics software that is maintained by Google. The user does not need to install any software. Having a Google Account is more than enough for anyone to start using Google Analytics.
What are the basic features of Google Analytics:
1- Firstly and most importantly Google Analytics lets the management of the websites how many and from where visitors are approaching your site.
2- Of all the browsers in the market, which ones are your visitors using to come to your site.
3- Managers get to know how did the visitors gain knowledge of their website and what it is that the website is offering to visitors.
4- Which keywords are the most commonly used by users which leads them to their site.
5- How much time does a user usually spend on the website before they choose to leave.
6- Which parts of the website is usually responsible for a visitor to find the least attractive.
7- Which parts of websites may be responsible for a prospective buyer to quit their transaction.
What Are the Benefits of Using Google Analytics?
The top 5 Reason to use Google Analytics are:
1- It is Free to use- Instead of Hiring and analytics teams or getting expensive software accomplish these tasks, you can use Google Analytics and save funds meant for that purpose.
2- Easy to use and is maintained by Google- With something as simple as a Google account, you can start using Google. It is extremely user-friendly and Google keeps adding new features with regular updates.
3- Get Insight on your traffic and their trends- Google Analytics lets you know what are the most interesting and most un-used parts of your website and what are the key factors that determine the status of a visitor; what parts are the users look into before they show real interests and what parts make users quit browsing your sites.
4- Target Audience-This gives you complete details of all the users and what parts of your exposed audience is attracted more and is converted into a customer.
5- Setting Goals- You can set goals and notice your progress in trying to achieve them. This helps you get feedback on what aspects to improve and which aspects to change.