Email Marketing Course : Overview
The Digital Marketing strategy of Email marketing Training involves sending business messages in bulk to a large group of people via email. The purpose of the email could be many to advertise certain or all products and services, request Business or solicit sales or donations. To perform email marketing, the company needs to have a large customer base on which it can build loyalty, trust and brand awareness.
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This advanced email marketing training course will teach you how to get Certification to know lifecycle marketing, email design, segmentation, deliverability, analytics and optimization come together to create an email marketing strategy that grows your career, and your business.
Email Marketing Training: Objective
Email marketing Training also serves to enhance the relationship between the company and its customers because though the emails are sent in bulk, it addresses the recipient as an individual entity. Moreover, since an emails designed as if it is being addressed to one single person, it leads to a feeling of personal connection between the customer and the company.
Our Email marketing Course combines the creative aspects of design and development with the technical aspects of advertising and sales to become an employable marketing strategy.
A well managed and accurately delivered Email marketing campaign has some notable advantages, especially for e-commerce businesses. These are high response rate, high order value, Capture of target markets without print space, radio or television time, and advertising through paid digital marketing channels such as PPC and Adwords. Email marketing Courses is particularly beneficial when a company wants to address its existing customers, inducing them to buy product variants, improved versions of the current products they are using, product add-ons and so on.
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Emails designed solely for the purpose of Email marketing Training can be of various types. They can be Welcome Mails written purely to thank a customer for recently purchasing a particular product or signing up for a service. Such emails not only serve to thank but also give out valuable information about the company to the customer which he might pass on to others through word-of-mouth, creating sources of new leads for the company. By requesting certain kind of information from the customer, welcome e-mails can also help place him in the correct marketing category for future marketing campaigns.
Email Marketing Course can also be designed to provide incentives to existing customers or leads generated through other marketing campaigns. Incentives include promotional codes and discount coupons, which allow the company to monitor how effective the campaign is and also the interests, likes and dislikes of customers.
At Digital Floats, we have all the expertise needed to impact students who want to learn about these and even more detailed intricacies of Email marketing Training through our digital marketing training programs and marketing and advertising courses.
The Ideal Candidate for Email Marketing
• Students seeking for an attractive career in Marketing
• Entrepreneurs to enhance the business visibility and sales.
• Working professionals from advertising , sales, marketing, information technology, or business development who wants to specialize in Email Marketing
Why Use Email Marketing at All
- Why Use a Professional Email Marketing Service?
- Blue print of Email Marketing
- Why to choose Email Marketing
- Importance of Advertising Industry
- Difference Between Email Marketing and Advertising?
Types of Email Marketing
- Opt-in email
- Double-Opt in
- Broadcast email
- Auto Responder email
Setting up Email Campaigns
- Creating Landing pages
- Design and construction
- Completion, testing and sending
- Creating bulk emailing campaign
- Advanced Tracking Segments
Tips for Email Campaign
- Spam Violates
- Guidelines for CAN-SPAM Compliance
- Tips to send emails directly to inbox instead of spam folder
- Top email marketing software’s list
- Implementing A/B testing to increase ROI