Google AdSense

AdSense Overview

AdSense is a service offered by Google designed specifically for website owners using which they can display advertisements and earn money. Advertisements can be text, video or image-based or a blend of all three. The website owner makes an earning whenever a visitor to the website views or click the ad an advertising placement service by Google on a per-click or per-impression basis. All that the website owner has to do is to create a free Google AdSense account and copy-paste a uniquely generated code into the website program.

AdSense links are used by online media channels such as newspapers, television and video just as much as they are used by amateur publishers. There are several different types of AdSense programmes available to choose from depending upon the type of content the website owner wishes to display. These include AdSense for display ads on websites, search results, mobile sites, videos, RSS feeds, unused domains as well as Android and iPhone applications and games.

Ads are generated and placed based on three important criteria: the website content, keywords that a user has entered to search for and visit the website, and the user’s geographical location. The content in the advertisement almost always corresponds to the content on the website. AdSense offers a wide variety of features to website owners who opt for them. Besides changing the aesthetics of the ad, they can even specify its location on the webpage. A variety of different ad sizes and formats are also available with the option to block certain categories of ads or selected advertisers.

Some website owners purposefully design content to attract the right kind of AdSense ads, which have the capacity to generate most earnings when clicked. The website text too is powerfully written to encourage users to click on the ad out of curiosity or an inclination to know more about the product or to even buy it. All of the income disbursed through AdSense comes from Google AdWords, where the advertiser registers the ad along with a per-click bid and monthly budget. Of course, as per Google’s AdSense policies of use, website owners cannot post direct instructions such as “Click this Ad” to generate user clicks. Attention grabbers such as “Sponsored Links” and “Advertisement” are, however, allowed.

At Digital Floats, we have designed our digital marketing training courses in such a way so as to equip students with the ins and outs of AdSense. In addition, our digital marketing training programmes and marketing and advertising courses also show how AdSense links up to broader digital marketing strategies to give students a complete coverage of the subject.


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Course Content

Overview of Google AdSense

Geƫng into Adsense Account
Knowing the Structure of Adsense Account

Importance of Placing Ads on your Web & Blog

How to Place Ads

Tips and trick to get adsense approval by Google

Make Money Online : Secret Methods

How to use interface of AdSense account

How to Place ads on your website or blog

Knowing the Structure of Adsence Account

Best Practice

AdSense Optimization

Improving Adsense Income
Adsense tools and Trackers