What Is Digital Marketing Course ?

What Is Digital Marketing  Course ?

What Is Digital Marketing  Course ?

Our entry-level Digital Marketing course gives complete overview of Digital Marketing, including planning a website promotion, website, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing.

Our Digital Marketing course provides a practical case study to develop adapt digital marketing programmes and is designed for students, marketers, managers and individuals who want to take advantage of new marketing techniques. The use of latest technologies to integrate marketing will be discussed with experts in the industry.

Online content became increasingly accessible to a larger population mainly due to the decrease of computers prices. This vastly changed the perception of media and advertising. Moreover, with society becoming increasingly internet friendly and steady growth of the nascent e-commerce industry, businesses are now looking to the World Wide Web to reach out to people using Digital Marketing strategies.

The working principle behind Digital Marketing and traditional marketing is the same. However, Digital Marketing works paperlessly using internet and search engines to jump start a start-up or popularise an existing business.

A lot of multinational conglomerates around the globe have been rapidly turning to Digital Marketing to expand their business. In India too, web designing companies, e-commerce sites such as Amazon, Flipkart, Big Basket, etc., and commercial businesses are promoting their products and services using Digital Marketing. It is a known fact that in the foreseeable future, career opportunities in this field will beat those of Information Technology! Salaries for deserving digital marketers already fall between INR 8 lakhs to INR 40 lakhs per annum and are poised to increase in the coming years.

Digital Marketing encompasses three primary strategies that companies use to fulfill their marketing needs.

Which include :

  • SEO or Search Engine Optimization
    •SMO or Social Media Optimization
    •SEM or Search Engine Marketing

It is imperative that these strategies are used wisely after thorough analysis of market trends, customer segmentation and competitor operations. The analysis should also be accurate so that companies can promote themselves, build preferences, reach out to customers and bind them loyalty to the product or brand. The onus of such analyses lies on the shoulders of competent and trustworthy Digital Marketing analysts. Without their precise inputs on the various facets of marketing strategies, Digital Marketing techniques would be worthless, and companies would fail to leave their impression on the web. At Digital Floats, we create such Digital Marketing professionals who can map business needs and business goals to the correct marketing strategy through our proven Digital Marketing training programmes.

Our Digital Marketing courses are in-line with the latest global market trends. They are customized packages that accurately suit the career needs of new job-seekers, working professionals and even business owners. Our courses explain how to bring targeted traffic to websites, generate potential business leads and increase brand awareness.