Content Marketing Training

 

Content Marketing Course: Overview

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience ultimately, to drive profitable customer action. Content marketing is the art of communicate with your customers and prospects without selling.

Content marketing is the force that drives every other successful digital marketing strategy on the World Wide Web, be it Search Engine Optimisation(SEO), Search Engine Marketing(SMM) or Social Media Marketing. The strategy could be as simple as an SMS or a text ad or something more complicated such as video ads and PPCs, content is the tool that ultimately runs them all.

 

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Content Marketing Strategy

  • Content Marketing Overview
  • Planning Content Strategy
  • Mapping Content to Audience
  • Content Creation and Production
  • Content Distribution
  • Measuring Content Marketing

Content for Social Networks
Facebook,Twitter,Instagram,YouTube,LinkedIn,Pinterest,Emerging Channels

Content marketing Training : Objective

No business that wants to sustain itself for a good number of years can afford to depend only on keywords, Cost per Click or Pay per Click techniques,SEO Methods. This will no doubt attract a web surfer to the target website, but if the content on it is poorly written, without value and without relevance, the viewer will quickly move on. Ads might bring a prospective buyer to an e-commerce website but it is meaningful content which tells him clearly about the product, its pros, and cons that will actually turn him into a valuable customer. In other words, the content on the e-commerce website, or any website for that matter, should be related to the service or product that is being sold. Moreover, with a majority of web surfers these days, online ads and embedded hyperlinks hold little or no meaning.

Content marketing is not limited to only written words; it also includes images and videos. Descriptive title and alt texts for images work with keywords to generate Google Rank and SEO Ranking The Content Marketing Training course offered at Digital Floats, Hyderabad, covers all the necessary techniques in depth that companies look for in content marketing professionals.

Content marketing is the force that drives every other successful digital marketing strategy on the World Wide Web, be it Search Engine Optimisation, Search Engine Marketing or Social Media Marketing. The strategy could be as simple as an SMS or a text ad or something more complicated such as video ads and PPCs, content is the tool that ultimately runs them all.

Content marketing is not limited to only written words; it also includes images and videos. Descriptive title and alt texts for images work with keywords to generate Google Rank
The Content Marketing Training course offered at Digital Floats, Hyderabad, covers all the necessary techniques in depth that companies look for in content marketing professionals.


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Course Content

Introduction to Content Marketing
  • Successful Content Marketing
  • Plan Long Term
  • Observe Other Examples
  • Media you create to share your brand’s story online
How Measuring the Success in Content Marketing
  • Content Marketing Overview
  • Planning Content Strategy
  • Mapping Content to Audience
  • Content Creation and Production
  • Content Distribution
  • Measuring Content Marketing
Important Platforms and Tools for effective Content
  • Top Content marketing strategy process
  • How to write excellent content
  • Keyword R&D for Content Marketing
  • Optimizing content for search engines
  • How to market your own content
How to use content in Email Marketing
  • Best ways to write attractive headlines & Subjects.
  • Top examples of attractive headlines & Subjects.