Importance of Content in Digital Marketing
There are two main reasons why content marketing is important. One is that the display order changes due to the Google search engine penguin update. How many backlinks each page has a big impact on search engine rankings. However, the construction of linked dummy sites and the buying and selling of linked links are rampant, and low-quality, low-quality content has come to the top of search engines.
Therefore, Google implemented a search engine algorithm update called Penguin Update and Panda Update and penalized the page to take measures against a backlink with no value. As a result, content that provided useful information to users became highly appreciated, and the importance of content marketing suddenly increased.
There are various types of content that companies can use to connect with audiences. Blogs and magazine articles, e-mail magazines, case studies, white papers, infographics, news releases, presentation materials, seminars, exhibitions, and videos (including advertising productions) have all been implemented and produced by companies.
Companies have built various websites for their business, including official websites, product/service sites, commerce sites, and after-sales service sites. As a result, companies already have many web content assets, and web content will play an important role in content marketing.
However, existing Web content and Web sites have not been created to support “personalization” that can provide the information required by each audience. Many companies have renewed their websites once every few years with the progress of technology rather than the need for business strategy.
As described above, content in content marketing must contribute to business. This means that companies are required to change the way of thinking to create necessary information from the customer’s perspective. The way marketers work will change significantly.
Relationship Between Digital Marketing and Content
Digital marketing is a marketing technique that utilizes “digital” such as the Internet and IT technology. Content marketing is a strategic marketing approach aimed at attracting and acquiring well-defined audiences, with a focus on producing and delivering valuable, appropriate and consistent content.
Content marketing is the creation of content that attracts potential customers, makes them buy, and increases loyalty. The value of users’ products and services depends greatly on the content of the experiences they provide. Understanding trends is also very important in content creation. Creating old information and content won’t attract the interest of your target users, nor can you attract customers to your website.
SEO, social media marketing, and content marketing are representative of the foundations of web marketing. On the other hand, not only content, but also digital marketing in general has changed significantly in recent years. In the past, a certain amount of conversions occurred when the focus was marketing to customers with obvious needs. This is because the click rate of banner ads used to be about 10 times higher, and the CPA can be suppressed by increasing the click rate and increasing the CVR on the landing page.
SEO or Content Marketing – What is Important
Proper distribution of your time between two promotion technologies is a long-standing, but always relevant dilemma facing any web marketer. So many things need to be done as part of a marketing strategy, but so little time to put them into practice. Search Engine Optimization is aimed at successfully positioning a landing page or site in search engines. Correct Search Engine Optimization also avoids various penalties from search engines.
If all your competitors comply with technical SEO standards, then you should do something else to distinguish yourself from the rest and get the necessary flow of the target audience. And you already guessed what is at stake. For this content marketing is a proven way to get targeted visitors and an effective method of massive branding through the consistent continuous distribution of useful and attractive article.