Google Analytics

Google Analytics Overview

Google Analytics has become an integral component of digital marketing techniques worldwide, regardless of the type of business an organisation runs. Google Analytics is a free tool with some buyable premium facilities that gives webmasters the key to knowing how users interact with their websites. It provides statistical data and a variety of options that help configure search engine optimisation techniques into the website for marketing purposes. What’s more, all one needs is a Google account to operate Google Analytics.

Google Analytics consists of a variety of data visualisation tools such as dashboard, scorecards, charts and custom reports. Webmasters can customise their Google Analytics dashboard with the help of widgets to view statistics most pertinent to them first.

Webmasters can then use these widgets to study and assess information on how users reach a particular site, whether by clicking an ad, a link on another website, through Google search and so on. They can also find out the geographical location of their visitors, popular purchases based on these locations, which device is used most to reach their site, how many pages are viewed more than others, and similar types of vital information. If all these findings are analysed correctly, webmasters can help detect strengths and weaknesses in the digital marketing strategies they have employed. For example, if there is suddenly a rush of visitors to a particular site, it could be because of a new flash ad or a blog which people have liked. The webmaster can then understand that flash ads or blogs are more effective than, say, a plain text ad. Similarly, there could be a sudden decline in visitor traffic to another site. The reason could be a broken link or an ineffective ad. Webmasters can then accordingly modify their SEO, SEM and SMM techniques to pull in more users and convert them into customers.

At times, prospective customers on retail sites abandon their shopping cart during the payment stage of the buying process. Google Analytics reports can also help webmasters deduce the reason behind this inaction and rectify whatever is lacking.

Google Analytics can thus help in increasing sales through effective lead generation and conversion. In turn, business owners can meet performance goals with just one look at their Google Analytics data.

At Digital Floats, Hyderabad, we train students on how to become experts in the field of Google Analytics and make a career in Business Sales and Marketing. Our Google Analytics training course imparts the necessary know-how on how to leverage the power of Google’s analytical tool to increase sales and profits in the most effective way possible.


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Course Content

Google Analytics Overview
  • Overview of Google analytics
  • How Google analytics works
  • Overview of Google analytics structure
  • Importance of analytics insights
  • Importance of cookie tracking
Google Analytics Account Set Up
  • Integration of analytics code in website
  • Importance of goals and conversions
  • How to setup goals conversions?
  • Bounce Rate & Exit Rate Importance
Importance of funnels
  • Set up funnels in goals
  • Integrating AdWords and analytics account
  • Marketing Strategies via Google analytics
Introduction to Tag Manager
  • How to set up link tagging
  • Importance of filters and segments
  • Web Analytics Reports