Facebook has been a revolutionary platform which has changed the very course of modern communication. In India, Facebook made its appearance during 2007-2008. It spread like wildfire and in a very small period of time, almost everyone was on Facebook. The amount of traffic it has achieved in such a short period of time is truly amazing.
Facebook provides its users an opportunity to communicate in several methods, be it via text messages, Pictures, Status, comments, video call, phone call and several other unique methods like stickers and emoticons. So, putting you your business on Facebook is an excellent way to boost your traffic. There are certain communities which have unique choices of content and their choices can be essential for businesses to understand the requirements of a potential consumer.
There are several ways to earn money through Facebook ads. Facebook provides the benefit of advertising businesses to their target audiences. This provides businesses a closer insight into their target audience’s requirement and mentality. You can start your marketing plans right now and join the Facebook Ad Campaign.
Benefits of joining the Facebook Ad Campaign:
1. Currently, the most popular social media platform is Facebook.
2. Facebook has more global reach than Television.
3. The methodology the particular site uses to interact with users is more friendly and filled with multiple options.
4. Advertising on Facebook fits right there in the budget.
5. You have the opportunity to hand select your target audience and even influence them.
6. Your Business site can be linked to the advertisements on Facebook.
7. As it is a relatively new medium of communication, people are joining in on a daily basis and the traffic is humongous.
8. There is a very easy method to set up your Facebook ad by yourself.
9. You can control the way a consumer perceives your advert.
10. You can easily keep track of your campaign’s performance.
11. The reaction of the consumers to your advertisements can be noted.
12. As this is very affordable and even test run can be done for actually releasing the ad online.
13. There are multiple formats, which are provided by Facebook, for you to choose from on how you want your business to be run on Facebook.
How to set up a Facebook Ad Campaign:
On the top right portion of a Facebook page, there is a drop-down menu which consists of the option of “Create Adverts”. Click on the option and you will be redirected to Facebook’ Advert manager. Once you’re there you can specify details like the nature of your business, budget, target audience, age group of audience and the pattern of placing ads on pages.
After you are redirected to the Advert Manager page, it’s very easy henceforth. If you have a plan on how you want to your advertisements to be displayed on the page, you can specify them on the page. If you do not have a plan initially, you can use the guidelines to make a plan on how to manage your business on Facebook. Provide information on your business, your audience, and your plan to display the ads, the location of the business and age group.
After you’re done providing the details of your Facebook ad format, you’ll be provided with an automated budget. You can choose to proceed or make changes accordingly. The campaign is very flexible in nature and can be changed during the campaign. There are options for you to pay on a daily basis or a lifetime.
After you’re done setting up your campaign, you can link your business’s Facebook or Instagram account so that people can have a more detailed idea of what your business is willing to offer to the consumers.
The cost of Facebook Ads:
Facebook has a wide variety of options set out for businesses trying to create an ad campaign. Payment can be made on a per day basis. Then, you have to pay based on the traffic through your ad on a daily basis. You can also opt of paying for your campaign for a lifetime, which is as long as Facebook’s Adverts services are rendered.
Both options are reasonable but it all depends on how far you want your ad to reach. The cost of this campaign depends on the radius of your business.
How to Earn from Facebook Application Ads:
Facebook acts as a middleman between consumer and your business. Facebook redirects the traffic to your business site, Facebook or Instagram page. You can take courses from institutes like Digital Floats, a premier institute that provides training in digital marketing in Hyderabad and can help in providing the right kind of guidance required to learn about Facebook ads.
But it all leads up to the quality and presentation of your products or services. Your website’s outlay, quality of presentation, content, description of products, images, audio, and videos are some things that you need to utilize to attract customers to your site and convince them to buy your product.
Facebook is not a direct source of income. Facebook acts as a third party which increases the pool of potential customers by providing you with a global reach. Advertisements have often been extremely beneficial for businesses who work on their pages on a daily basis. Updating statuses and posting different promotional offers regularly attract a lot of potential customers.
You get a chance to directly interact with your audience and learn what they want from your services and how it can be improved. Suppose you have a site which provides deals on tourism packages. You need to come up with a Facebook page where new interesting deals are uploaded so that people can avail such offers. Promotion of your products can be done in several ways and Facebook adverts can help you reach your customers.
Important tactics to keep in mind While creating your Facebook ad:
1. Attractive images which are self-explanatory:
Attach pictures of your business environment which will attract customers and show them how things are done. Attach images which will make a customer hooked to that image for a while. Eye-catchy and attractive elements in your site can help attract traffic a lot.
2. Attach quality content:
When a viewer looks at your advertisement images and pauses for a while to check it out, provide some brief content describing the product and the offers related to it. Brief and beneficial content provides the user’s information on what meaning to derive from a picture. Interested users will click and be redirected to your site.
3. Judge the effectiveness of your campaign using split tests:
The concept of a split test is that, while advertising your site using an image and some content, you use different pairs of these two. At first, you use Image X with Content X. Then you use Image X with content Y and then Image Y with content X and so on so forth. This allows you to understand what kind of combination the people are looking for.
You can join institutes like Digital Floats, a premier institute that provides training in digital marketing in Hyderabad and can help in providing the right kind of guidance required to learn about Facebook ads.
4. Gather Contact methods of your leads:
Leads are potential customers who click on your advertisement. Once they do so, you can contact them via email, contact number or messages. Capturing leads and adding them to your database helps you keep track of interested clients. It also helps you prevent from repeatedly contacting the same customers with the same content over and over. This helps you maintain your client list.
Facebook has a global reach and can help you spread your business anywhere and to any group of people you want. The flexibility and interesting approach towards businesses and customers are very intriguing. You can develop your own Facebook ads format and deal with your target audience as you wish.
For businesses, it is an excellent way to earn money through Facebook ads.